Dwellsy IQ

Sample scorecardOne example of what every Operator IQ operator profile looks like.

Property manager scorecard

Doorby Property Management

SFR IndependentThird-party managerChattanooga, TN-GA MSA · single-market
30-second readout
★★★3 gold·1 silver
SFR Independent in Chattanooga · 197 units observed · est. 400–800 managed units
Above cohort median on 3 of 3 peer-scored dimensions
strong
Building history (67 mo observed)
Heavy concession use
1 to review
01Scale & Fit
Doorby Property Management operates in Chattanooga, TN-GA MSA as a SFR Independent.
Portfolio size400–800 units
197 observed

Green = directly observed units (T12). Shaded band = turnover uncertainty. Marker = point estimate (turnover-adjusted).

Estimated from listings observed on Dwellsy. Operators may not list their entire portfolio with us, so treat this as a floor rather than a census.

At a glance
Type
SFR Independent
Cities
5
Footprint
1 market
Observed
197
Tenure
5.6y visible · 1 market
Geographic concentration
Chattano. 74%
other

Top-3 share 84% vs cohort median 85% — in line with peers.

Rent tier
valuemidpremium

≈ $1,755/mo median (from 27 recent listings) · premium end

Market P25 $1,134 – P75 $1,677 · other operators in the MSA

House vs apartment split
67%
33%
Houses · 132 unitsApartments · 65 units
Where they operate
Similar local players
OperatorEst. sizeTypeRelative sizeOperating perf.
Doorby Property Management(this operator)400–800SFR Independentstrong
Provision Real Estate And Property Management200–400SFR Independentgood
Auben Realty - Chattanooga200–400SFR Independentstrong
Auben Realty - Augusta (Pod A)200–400SFR Independentstrong
02Operating Performancestrong
Above the cohort median on all 3 peer-scored dimensions.
Strongest:Tenant retentionRent performanceMarketing disciplineLease-up speed
Lease-up speedgood
Leases in about 29 days, versus a 32-day cohort median.
29d
P25medP75
Houses 25dApartments 39d
Tenant retentionstrong
About 74% of Doorby Property Management's tenancies reach 1.5 years, versus a 67% cohort median.
74%
P25medP75
Rent performancestrong
Year-over-year rent change of 4.1%, versus a -2.8% cohort median.
4.1%
P25medP75
Marketing disciplinestrong
Composite listing-quality score of 82 out of 100 — completeness, photos, description, amenities and stated rules. Gold at 80+, silver at 70+.
82
silver 70gold 80
Concessionswatch
62% of trailing-12-month listings advertise concessions, versus the 16.8% market rate.
62.0%of listings
Share of trailing-12-month listings advertising move-in incentives. Higher can signal softer demand.
Concession mentioned$ offMove-in special
$500 off your first month's rent! Move-in special: $500 off your first month's rent! Say hello to your beautiful new h…
….com. $70 application fee per applicant (non-refundable). If applicable, the concession will be credited at move-in and is contingent upon the resident fulfilling the full lease term.
…y.com. $70 application fee per applicant (non-refundable). If applicable, the concession will be credited at move-in and is contingent upon the resident fulfilling the full lease term.
03Momentuminsufficient
Not enough history yet to read Doorby Property Management's trajectory.
Portfolio
building history
Listing share
building history
Geographic reach
building history
Operating quality
building history
▸ View full history
04Watch Items1 to review

Signals that need a human read before you hire, monitor, or acquire — some are risks worth a follow-up, some are neutral context, some are positives.

⚠️Risk
Heavy concession use
62% of trailing-12-month listings advertise concessions, versus a 17% market rate — a high share.
Ask: Is this pricing pressure, an aggressive leasing strategy, or standardized promotional language across their listings?
Positive
Top-tier on 3 graded dimensions
Gold-tier on tenant retention, rent performance, and marketing discipline.
05Properties

Per-property observations vs. the MSA median — descriptive, not scored. Scattered single-family holdings are grouped into submarket rollups rather than shown per address.

SFR · chattanooga125 homes25232· mkt 25
$1,412· mkt $1,299
+7.8%· mkt -4.5%
65%· mkt 17%82
SFR · rossville12 homes1921· mkt 25
$1,695· mkt $1,299
+3.0%· mkt -4.5%
63%· mkt 17%84
SFR · ringgold8 homes1127· mkt 25
$1,095· mkt $1,299
-3.7%· mkt -4.5%
55%· mkt 17%81
SFR · ooltewah7 homes1019· mkt 25
$2,395· mkt $1,299
0.0%· mkt -4.5%
40%· mkt 17%90
SFR · hixson8 homes1030· mkt 25
$1,972· mkt $1,299
+38.7%· mkt -4.5%
40%· mkt 17%87
SFR · rocky-face3 homes536· mkt 25
$1,595· mkt $1,299
-7.5%· mkt -4.5%
60%· mkt 17%81
SFR · east-ridge3 homes414· mkt 25
$1,372· mkt $1,299
+19.3%· mkt -4.5%
25%· mkt 17%79
SFR · apison1 homes317· mkt 25
$1,850· mkt $1,299
100%· mkt 17%87
SFR · signal-mountain2 homes324· mkt 25
$1,250· mkt $1,299
0.0%· mkt -4.5%
33%· mkt 17%77
SFR · cleveland1 homes217· mkt 25
$1,222· mkt $1,299
-5.6%· mkt -4.5%
50%· mkt 17%81
SFR · dunlap1 homes217· mkt 25
$1,575· mkt $1,299
+5.0%· mkt -4.5%
0%· mkt 17%93
SFR · la-fayette2 homes230· mkt 25
$1,210· mkt $1,299
+42.4%· mkt -4.5%
100%· mkt 17%81
SFR · chickamauga1 homes1263· mkt 25
$995· mkt $1,299
0%· mkt 17%75
SFR · soddy-daisy1 homes149· mkt 25
$1,695· mkt $1,299
-7.1%· mkt -4.5%
100%· mkt 17%78
SFR · lupton-city1 homes192· mkt 25
$1,495· mkt $1,299
0.0%· mkt -4.5%
100%· mkt 17%82